Originally hailing from the other end of the East Lancs Road, Pete has lived mostly in Manchester for the past 21 years.

Pete gained extensive management experience in housing prior to consolidating a keen interest in IT with three years as IT Project Manager for AstraZeneca.

Having set up his own business in 2001, building up and selling a successful online art website, Pete started Didsbury Life in 2004.

Under the Life Websites umbrella he now provides a range of services to a diverse range of clients, including Internet design and business consultancy and marketing services.

Which building do you most associate with Didsbury?

My house

What is the single most important piece of advice you did NOT receive when younger you wish you had received?

That it's alright to make mistakes - if you learn from them

What is the last great book you read?

"Getting Everything You Can Out Of All You've Got", by business growth genius Jay Abraham - essential reading for anyone with their own business!

What is your favourite album?

Still "London Calling" - The Clash. It's one I regularly revisit, even after 25 years.

Who was your childhood hero?

The great Bob Latchford of Everton FC

What quality do you most admire in a person?

Integrity

What is the best form of business advice you've received?

I study lots of inspirational business gurus, who all provide me with valuable, vital education. My one favourite bit of guidance I try my utmost to uphold (even at times when severely tested!) is "don't fall in love with your product or service, fall in love with your client". Makes absolute sense when you think about it.

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